Dust off your thinking caps, because Iceland needs you. The country best known for the twin inconveniences of volcanic ash and Bjork's music has decided that it needs a new identity. The tiny island has launched a contest in the hopes that it can find a new name, abandoning the one it's worn since Vikings landed on its (non-icy) shores over a thousand years ago. So what do you win if the tourism office decides your winning entry will be printed on maps from now on? They're not sure, but possibly a trip to [Insert New Name Here]. "I still think Iceland is a good strong name," one resident said. Yeah, but that's no fun.